Assess the U.S. market to develop a U.S. market entry strategy.

Develop a business and marketing plan for a hair product line.

Research excess production capacity and suggest new, alternate revenue streams. The general manager (a Ross alum) of Taiwan Lung Meng asked the MAP team to research ways to use excess capacity and increase revenue. The team recommended several new products for creating alternative revenue streams. The final report included detailed design information, a market analysis, and financial projections.

Define go-to-market strategy and develop an implementation playbook