Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI, USA
Ann Arbor, MI, USA
2023
BBA Capstone
Strategic Roadmapping
Ann Arbor, like all rapidly growing communities, needs a strategic plan for equitable housing, creative placemaking, and mixed-use, sustainable, net-zero development. Assist our nonprofit, Equitable Ann Arbor Land Trust, to develop a strategic plan to grow Ann Arbor's housing in concert with the University's growth, consistent with EA2 Aspirations.
Faculty Advisors
White Plains, NY
White Plains, NY
2014
Full-Time MBA MAP
PepsiCo commissioned its MAP team to take the Pepsi brand "beyond the bottle." Students developed a strategic business plan detailing how to best unlock the power of the brand to generate new, alternative revenue streams that drive brand equity and relevant connections with consumers.
Faculty Advisors
New York, NY
New York, NY
2022
Weekend MBA MAP
Go-To-Market Strategy
Develop and deliver a comprehensive recommendation that defines a new strategic offering for sustainability consulting services including (1) market opportunity, (2) competitive insights, (3) defined scope of services, and (4) end-to-end business case for the offering launch.
Faculty Advisors