Devise a marketing plan for restructured guide and interpretation services.

Aravind turned to a MAP team for help in pursuing its mission of eradicating needless blindness. Specifically, the nonprofit needed a model of best practices for its chief medical officers to coordinate and improve their many tertiary hospital functions. The MAP team delivered a workable model identifying nine primary functions, 45 sub-functions, and indicators of process efficiency for each.

Analyze three different potential markets and market segments and design a three-year U.S. market entry strategy.

Identify a strategy for how to market GenZe products in the Midwest.

Determine the go-to-market strategy for a mobile app including the development of different distribution channels and strategic partnerships.