Determine what role product categories and products play in maximizing sales and profits

Identify key needs of Pave's target demographic to a construct product development roadmap.

Research excess production capacity and suggest new, alternate revenue streams. The general manager (a Ross alum) of Taiwan Lung Meng asked the MAP team to research ways to use excess capacity and increase revenue. The team recommended several new products for creating alternative revenue streams. The final report included detailed design information, a market analysis, and financial projections.

Propose a business model and structure to promote future growth.