Action-Based Learning Projects:
MAP & Consulting Studio
Kunming, China
Kunming, China
2014
Global MBA MAP
Dihon Pharmaceuticals invited a team of students to aid in the company's mission of producing accessible, effective, valuable solutions in consumer healthcare. The Dihon team spent two weeks in China visiting the headquarters in Kunming, along with sites in Beijing. The team studied the market, compared regulations, and analyzed distribution channels around China, then returned to Ann Arbor to complete their analysis.
Faculty Advisors
Redmond, WA
Redmond, WA
2020
Full-Time MBA MAP
Analyze trade-offs of shifting Microsoft Workplace Analytics from an integrated product with a per-user, per-month business model to a platform with a consumption-based (pay-as-you-go) business model. Identify industry best practices around sales and pricing for consumption-based offerings.
Faculty Advisors
![](/sites/default/files/styles/max_325x325/public/images/map_logos/chariot.png?itok=iW6zsNSc)
Los Angeles, CA, USA
![](/sites/default/files/images/map_logos/chariot.png)
Los Angeles, CA, USA
2023
Weekend MBA MAP
Go-To-Market Strategy
Develop an updated business model /capital structure for this niche Los Angeles based film & tv production company to best profit from the rapidly changing media landscape and its growing need for diversity focused programming
Faculty Advisors