Action-Based Learning Projects:
MAP & Consulting Studio
Seattle, WA
Detroit, MI
Sao Paulo, Sao Paulo, Brazil
Sao Paulo, Sao Paulo, Brazil
2023
Full-Time MBA MAP
Market Analysis and Assessment
Conduct a deep and detailed market analysis to define market positioning, including distribution strategy and organizational structure, for a large Brazilian wealth management company
Faculty Advisors
Seoul Korea
Seoul Korea
2023
Full-Time MBA MAP
Market Analysis and Assessment
Evaluate the appropriateness of SASB’s materiality map in the context of the local environment and formulate an adoption plan for the ESG/Sustainability Reporting Standards for South Korean firms
Faculty Advisors
Menlo Park, CA
San Jose, CA
White Plains, NY
White Plains, NY
2014
Full-Time MBA MAP
PepsiCo commissioned its MAP team to take the Pepsi brand "beyond the bottle." Students developed a strategic business plan detailing how to best unlock the power of the brand to generate new, alternative revenue streams that drive brand equity and relevant connections with consumers.
Faculty Advisors