The BASF MAP team conducted a thorough examination of a specific battery market with the goal of making recommendations for product development and market entry strategy. The team investigated markets, customers, and applications over the course of the project. At the project's conclusion, the MAP team provided a clear product plan and market strategy corroborated by market analyses.

Outline a go-to-market strategy for Expedia to compete in China's travel market.

Perform a new market assessment and formulate a market entry strategy and development plan.

Create an effective and sustainable operation plan and go-to-market strategy.

Develop a business case and deployment strategy for an innovative car/ride sharing service that leverages GM's unique capabilities.