Design a comprehensive innovation-based growth plan for SoBe that refines its brand positioning and articulates a new marketing strategy.

Conduct a feasibility study on manufacturing diagnostics for diabetes in Uganda.

The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.

Create a strategic marketing and implementation plan that targets foundations and organizations in the EMEA region.  

Design optimal organizational structure for Aryzta North America

Develop an actionable merger & acquisition strategy, leveraging current and adjacent market verticals, to supplement existing organic growth plans.

Perform a financial analysis and outline a tactical plan for how to become a benefit corporation.

Assess the size, growth rates, and segmentation of the operating room (OR) market in the U.S. and formulate a go-to-market strategy and tactical plan for a new patient monitoring system.