Action-Based Learning Projects:
MAP & Consulting Studio
Detroit, MI
Detroit, MI
2025
Weekend MBA MAP
Market Analysis and Assessment
Create a business case for our real estate company to expand services to include non-Michigan markets. For our Detroit-based holdings, develop 2-3 initiatives to drive visitor attraction and retention, which may include a membership/loyalty program.
Faculty Advisors
Berlin, WI
Berlin, WI
2024
Executive MBA MAP
Go-To-Market Strategy
The project aims to create a comprehensive commercialization and marketing plan for a recent private equity acquisition. The team's objective is to modernize key business areas, including a first-ever digital footprint, and actionalbe steps to unlock the growth potential of the firm to increase revenue by 25%. The acquired firm has a thirty-year manufacturing legacy of craftsmanship and customer service, which has allowed it to grow organically by word of mouth over the years. The firm has always done business the "old-fashioned" way - the prior owners managed sales, there is no website, nor does the company use email to conduct business with its over 400 B2B clients.
Faculty Advisors
Addis Ababa Ethiopia
Addis Ababa Ethiopia
2023
Full-Time MBA MAP
Market Analysis and Assessment
Conduct background research on specific laboratory products and interview relevant people in Ethiopia to develop a feasibility study for setting up a manufacturing hub and supply hub in Addis Ababa
Faculty Advisors
Kigali, Rwanda, Kayonza, Rwanda, Nyaruguru, Rwanda
Kigali, Rwanda, Kayonza, Rwanda, Nyaruguru, Rwanda
2014
Full-Time MBA MAP
Conduct an in-country market analysis of coffee consumption and potential coffee retail channels.
Project coordinated in partnership with the William Davidson Institute.
Faculty Advisors
Kumasi, Ghana;Accra, Ghana
Kumasi, Ghana;Accra, Ghana
2018
Full-Time MBA MAP
Investigate the feasibility of incorporating mobile payments into the emergency department workflow, provide a detailed analysis of how it will impact department finances and operations, and propose an actionable launch strategy.
Faculty Advisors