Action-Based Learning Projects:
MAP & Consulting Studio
Dearborn, MI
Virtual
Plymouth, MI; Turin, Italy; Graz, Austria
Warren, OH
Warren, OH
2023
Executive MBA MAP
Market Analysis and Assessment
Conduct a corporate review, competitive landscape assessment, and an industry growth opportunity study in order to develop a growth strategy for the company in the machine tool industry inside the US Market and the global markets.
Faculty Advisors
Wilkes Barre, PA
Mumbai, India;Bangalore, India;Dehli, India
Seattle, WA
Redmond, WA
Punta Arena, Chile;Puerto Natales, Chile ;Puerto Montt, Chile
Punta Arena, Chile;Puerto Natales, Chile ;Puerto Montt, Chile
2018
Full-Time MBA MAP
Articulate a clear brand positioning and create a product marketing strategy that showcases Salmon Magallanico's sustainable practices and clearly communicates the environmental, social, and health benefits of this blue revolution brand.
Faculty Advisors
Mumbai, India
Ulaanbaatar, Mongolia
Ulaanbaatar, Mongolia
2014
Full-Time MBA MAP
Conduct a market assessment of Mongolia's SME sector and help set a strategy for job and business development and diversification.
Project coordinated in partnership with the William Davidson Institute.
Faculty Advisors
Ypsilanti, MI, USA
Ypsilanti, MI, USA
2023
Online MBA
Brand Positioning and Communication
Conduct a situation analysis of HighScope and other similar educational nonprofits and create a high-level marketing strategy that will position the company as a more recognized brand of excellence in the Early Childhood Education industry.
Faculty Advisors