Action-Based Learning Projects:
MAP & Consulting Studio
San Diego, CA
San Diego, CA
2024
Global MBA MAP
Market Analysis and Assessment
Conduct preliminary research and formulate a strategic entry plan on brokering warehouse automation opportunities utilizing Autonomous Mobile Robots (AMR), Automated Guided Vehicles (AGV), and Artificial Intelligence (AI) and similar technologies in the logistics sector.
Faculty Advisors
Redwood Shores, CA; Austin, TX; Boston, MA
Redwood Shores, CA; Austin, TX; Boston, MA
2017
Full-Time MBA MAP
Formulate an action plan to strengthen the Oracle brand in recruiting and internal employee experience with the goal of improving sales force productivity by attracting and retaining exceptional talent.
Faculty Advisors
Buford, GA
Buford, GA
2024
Online MBA
Market Analysis and Assessment
Develop a business case for Catalayst Nutraceuticals (a CMO) to pitch a private label brand to a growing retailer (e.g., TJ MAX). Additionally develop a comprehensive view of trends in the nutraceutical market (formats growing, capacity in market, etc.)
Faculty Advisors
Detroit, MI
Detroit, MI
2025
Full-Time MBA MAP
Go-To-Market Strategy
Typically, cardiac implantable electronic devices (pacemakers, implantable cardioverter-defibrillators, implantable loop recorders, and cardiac resynchronization therapy devices) are implanted in hospitals, surgery centers, or office-based electrophysiology labs. Often, a company representative from the device manufacturer attends the implant procedure in-person to provide technical support and expertise, assist the medical team with device programming and troubleshooting, and ensure the device is properly configured for the patient's needs while adhering to clinical and safety standards.
The project aims to evaluate the operational considerations and develop a go-to-market plan for alternative service models to support implant procedures. In these models, the company representative may not attend the implant procedure in person, yet the experience must remain equivalent to or better than the traditional in-person model.
The project aims to evaluate the operational considerations and develop a go-to-market plan for alternative service models to support implant procedures. In these models, the company representative may not attend the implant procedure in person, yet the experience must remain equivalent to or better than the traditional in-person model.
Faculty Advisors