Action-Based Learning Projects:
MAP & Consulting Studio
Redmond, WA, USA
Kigali, Rwanda, Kayonza, Rwanda, Nyaruguru, Rwanda
Kigali, Rwanda, Kayonza, Rwanda, Nyaruguru, Rwanda
2014
Full-Time MBA MAP
Conduct an in-country market analysis of coffee consumption and potential coffee retail channels.
Project coordinated in partnership with the William Davidson Institute.
Faculty Advisors
Ann Arbor, MI
Detroit, MI
Southfield, MI
Southfield, MI
2024
Weekend MBA MAP
Market Analysis and Assessment
The project aims to analyze how electric vehicles (EVs) affect the aftermarket sector, including shifts in parts and services, market dynamics of key sub-segments, and investment opportunities for our private equity clients.
Faculty Advisors
Seattle, WA
Virtual
Virtual
2024
MM Consulting Studio
Customer Experience Enhancements
Analyze The Bird's Nest store layout, online presence, partnerships, marketing, and fan engagement, and provide recommendations to enhance fan satisfaction, boost sales, and expand Flint Firebird's brand reach.
Faculty Advisors
Muncie, IN
Indianapolis, IN
Washington, DC
Cleveland, OH Austin, TX
Grand Rapids, MI
