Develop a framework and tools to predict customer behavior.

Present recommendations for how to attract, retain and increase key customer demographic

Research excess production capacity and suggest new, alternate revenue streams. The general manager (a Ross alum) of Taiwan Lung Meng asked the MAP team to research ways to use excess capacity and increase revenue. The team recommended several new products for creating alternative revenue streams. The final report included detailed design information, a market analysis, and financial projections.

Analyze the business traveler market to understand how to compete for the midweek business traveler

Create a strategic plan for family-owned business to expand into the U.S. market.Tasked with developing a roadmap for expansion into the U.S. market, the team first traveled to the headquarters in Osaka to interview personnel and learn about company culture and operations. The team provided data-driven recommendations supported by a comprehensive financial analysis, along with a strategic plan for entering the U.S. market.