Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI
Ann Arbor, MI
2023
Online MBA
Brand Positioning and Communication
Refine the go-to-market strategy for KeyShare, PassiveBolt's innovative self-sovereign identity based technology, focusing on identifying optimal market segments, value proposition refinement, and customer acquisition strategies.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2024
BBA Capstone
Go-To-Market Strategy
Design and implement a B2B2C sales strategy and funnel for MeetYourClass (MYC). Focus on integrating our community-building platform into university ecosystems, focusing on market research, strategic communications, and partnership development.
Longmont, CO
Longmont, CO
2024
Executive MBA MAP
Market Analysis and Assessment
Formulate a three-year strategic marketing plan to improve KromaTiD visibility and engagement with key players in the US and European Cell and Gene Therapy sector. Secondly, identify additional market segments where opportunities exist for KromaTiD products and services.
Faculty Advisors
Redmond, WA
Redmond, WA
2024
MSCM Consulting Studio
Strategic Roadmapping
Implement a ROI assessment program to determine Value Realization roadmap for a portfolio of FY24 key investment commitments. Define metrics to assess the quantitative and qualitative value of supply chain projects.
Faculty Advisors
Camden, NJ
Camden, NJ
2024
Online MBA
Brand Positioning and Communication
Evaluate the ROI of automotive experiential driving events and determine whether or not they drive owner loyalty and conquest. Identify best practices and recommend a high-level strategy for these events or investigate what alternative event types drive loyalty.
Faculty Advisors