Action-Based Learning Projects:
MAP & Consulting Studio
Hoboken, NJ
Hoboken, NJ
2024
Full-Time MBA MAP
Go-To-Market Strategy
Conduct comprehensive market research within the catering segment, with a specific focus on healthcare institutions such as hospitals and elderly care facilities. Construct an optimal marketing strategy, and a three year marketing action plan.
Faculty Advisors
White Plains, NY
White Plains, NY
2014
Full-Time MBA MAP
PepsiCo commissioned its MAP team to take the Pepsi brand "beyond the bottle." Students developed a strategic business plan detailing how to best unlock the power of the brand to generate new, alternative revenue streams that drive brand equity and relevant connections with consumers.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2024
Online MBA
Financial Analysis and Planning
Evaluate alternative revenue sources and models in order to enhance the revenue mix of a top public university Art & Design program, to reduce reliance on undergraduate tuition revenue.
Faculty Advisors
Virtual
Virtual
2024
MM Consulting Studio
Customer Experience Enhancements
Analyze The Bird's Nest store layout, online presence, partnerships, marketing, and fan engagement, and provide recommendations to enhance fan satisfaction, boost sales, and expand Flint Firebird's brand reach.
Faculty Advisors