Action-Based Learning Projects:
MAP & Consulting Studio
Rochester Hills, MI
Rochester Hills, MI
2014
Global MBA MAP
The BASF MAP team conducted a thorough examination of a specific battery market with the goal of making recommendations for product development and market entry strategy. The team investigated markets, customers, and applications over the course of the project. At the project's conclusion, the MAP team provided a clear product plan and market strategy corroborated by market analyses.
Faculty Advisors
Virtual
Virtual
2024
MM Consulting Studio
Employee Experience Enhancements
Analyze current NBO (New Business Opportunity) tool for sales team and give recommendations of alternate tools that can be implemented to org wide sales team, analyze current sales reporting format, and implement improvements/automation.
Faculty Advisors