Formulate a plan for strategic entry into premium chocolate space for Mondelez International.

The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.

Create a strategy and framework to decrease cost inefficiencies associated with payments.

Identify opportunities for the Jets to attain meaningful sponsorship revenue growth.

Provide overall change management strategy to drive global adoption of a new technology system

Formulate a two-year strategic marketing plan.

Create five-year strategic and market plan that includes a U.S. market entry and penetration strategy. 

Prepare online marketing and sales strategy for the launch of a new product.