Action-Based Learning Projects:
MAP & Consulting Studio
![](/sites/default/files/styles/max_325x325/public/images/map_logos/poornatha.png?itok=lqH_MGR1)
Vietnam
![](/sites/default/files/images/map_logos/poornatha.png)
Vietnam
2023
Online MBA
Go-To-Market Strategy
Poornatha has successfully developed two training programs for small and medium sized enterprises (SMEs) in India: asynchronously delivered program that is offered to large numbers, serving thousands of SMEs and a more interactive program offered to 30 people at a time. An entrepreneur in Vietnam is working with Poornatha to extend one or both of these offerings to SMEs in Vietnam.
Faculty Advisors
![](/sites/default/files/styles/max_325x325/public/images/map_logos/utz-brands.png?itok=GDpCYxjA)
Hanover, PA, USA
![](/sites/default/files/images/map_logos/utz-brands.png)
Hanover, PA, USA
2023
Online MBA
Brand Positioning and Communication
The Boulder Canyon brand has the #1 potato chip in the natural channel and has had 14 consecutive periods of double-digit growth in SPINS. Leveraging the equity of made-with-BFY oils (avocado and olive oil), where would you take the brand in the product portfolio, messaging, and positioning to double the business?
Faculty Advisors
![](/sites/default/files/styles/max_325x325/public/images/map_logos/highscope.png?itok=qjyu_RFp)
Ypsilanti, MI, USA
![](/sites/default/files/images/map_logos/highscope.png)
Ypsilanti, MI, USA
2023
Online MBA
Brand Positioning and Communication
Conduct a situation analysis of HighScope and other similar educational nonprofits and create a high-level marketing strategy that will position the company as a more recognized brand of excellence in the Early Childhood Education industry.
Faculty Advisors
![](/sites/default/files/styles/max_325x325/public/images/map_logos/riot.png?itok=AduiZAN2)
Los Angeles, CA, USA
![](/sites/default/files/images/map_logos/riot.png)
Los Angeles, CA, USA
2023
Online MBA
Operations Enhancements
Riot Games released League of Legends in 2009 to worldwide acclaim and multiple new games and TV series over the following years. The success has led to an increased visibility to potential attackers that will eventually leverage existing vulnerabilities. Students on the Riot Games team will define a framework for how we categorize, collaborate and assess third party organizations ranging from software vendors to game studio M&A’s.
Faculty Advisors
![](/sites/default/files/styles/max_325x325/public/images/map_logos/enru.png?itok=NJhpDlyc)
Bolingbrook, IL, USA
![](/sites/default/files/images/map_logos/enru.png)
Bolingbrook, IL, USA
2023
Online MBA
Operations Enhancements
Evaluate our current load tendering and management platform that manages the end-to-end process of scheduling commitments. Provide recommendations to help streamline operations (assign loads sooner and on more of a schedule) and gain preferred pricing with vendors.
Faculty Advisors
![](/sites/default/files/styles/max_325x325/public/images/map_logos/psian.png?itok=cB6fB8W0)
Chicago, IL, USA
![](/sites/default/files/images/map_logos/psian.png)
Chicago, IL, USA
2023
Online MBA
Brand Positioning and Communication
Define an enhanced overall branding and communications strategy for PsiAN.
Our organization has previously targeted healthcare professionals, and we now plan to introduce a new brand and new initiatives targeted to the general public.
Faculty Advisors
![](/sites/default/files/styles/max_325x325/public/images/map_logos/sanger.png?itok=kJjSfSW1)
Ann Arbor, MI, USA
![](/sites/default/files/images/map_logos/sanger.png)
Ann Arbor, MI, USA
2023
Online MBA
Market Analysis and Assessment
Support the Sanger Leadership Center at Michigan Ross by mapping the competitive landscape for leadership development and updating our strategic plan. Wonderful chance to make a positive impact at Ross and beyond!
Faculty Advisors