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Course Name Numbersort desc Term Credit Hrs
Marketing Management MKT 557 Summer 20 +1 2.25 hours
Marketing Management --- Marketing management is a complex business function which requires both knowledge and skill in strategy formulation and implementation.
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Summer 21
Marketing Management MKT 591 Spring 20 +1 2.25 hours
Marketing Management --- This is a management-oriented course designed to improve students' business analysis skills and decision-making abilities.
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Winter 21 (B)
Strategic Market Planning MKT 601 Fall 20 (A) +1 2.25 hours
Strategic Market Planning --- This course focuses on the critical questions for any market-driven entity: which markets and customers to serve, what function to provide, and the means to achieve compe
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Fall 21 (A)
Strategic Brand Management MKT 603 Fall 20 (B) +5 2.25 hours
Strategic Brand Management --- In almost every industry, strong brands sell more, earn more, and last longer.
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Fall 21 (A)
Fall 21 (B)
Winter 21 (A)
Winter 21 (B)
Winter 22 (B)
Pricing Analytics and Strategy MKT 608 Fall 20 +3 3 hours
Pricing Analytics and Strategy --- The 4 Ps of the marketing mix are - (1) the product, (2) its promotion, (3) its distribution, and (4) its pricing.
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Fall 21
Winter 21 (B)
Winter 22 (B)
Advertising Management MKT 611 Winter 21 (B) 2.25 hours
Advertising Management --- This course covers the management of a firm's advertising effort (with some coverage of related topics like direct marketing, public relations, and sales promotions).
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Consumer Behavior MKT 613 Winter 21 (A) +1 1.5 hours
Consumer Behavior --- Virtually all decisions involved in developing an effective marketing mix for a product or service rely on in-depth knowledge of the consumers who comprise the target market.
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Winter 22 (A)
International Marketing Management MKT 615 Winter 21 (A) +1 1.5 hours
International Marketing Management --- Marketing problems arising from various degrees of foreign involvement (exports, licensing, foreign subsidiaries) are considered.
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Winter 22 (A)
Marketing Research Design and Analysis MKT 618 Fall 20 +1 3 hours
Marketing Research and Analytics: Linking Data to Business Decisions --- This course focuses on managing the marketing research process which provides information as an input to marketing decision-ma
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Fall 21
Service Marketing Management MKT 623 Winter 21 (A) +1 1.5 hours
Service Marketing Management --- The purpose of this course is to provide you with a thorough understanding of the role of services in marketing strategy and competition and how these issues guide the
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Winter 22 (A)
Platforms of Value Co-Creation MKT 624 Winter 22 3 hours
Platforms of Value Co-Creation --- Interactions are the new locus of creation of value, propelled by Internetworking and the forces of digitalization, ubiquitous connectivity, globalization, and socia
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New Product and Innovation Management MKT 625 Fall 20 (B) +1 2.25 hours
New Product and Innovation Management --- Innovation and development of new products and services are essential for the success of any organization.
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Fall 21 (B)
Customer Analytics MKT 626 Winter 21 (A) +1 1.5 - 3 hours
Customer Analytics --- This course focuses on a quantitative approach to understanding customers and predicting their behavior.
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Winter 22 (A)
Marketing Engineering and Analytics MKT 630 Winter 21 (B) +1 2.25 hours
Marketing Engineering and Analytics --- This course focuses on a systematic, analytical approach to marketing, one that will enable you to: identify appropriate options and actions; calibrate costs an
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Winter 22 (B)
Global Supply Chain Management MKT 640 Fall 20 (A) +3 2.25 hours
Global Supply Chain Management --- Supply chain is the central nervous system of the global economy. Supply chain consists of all activities involved in fulfilling a customer request.
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Fall 21 (A)
Winter 21 (A)
Winter 22 (A)
Digital Marketing: Applications and Analytics MKT 642 Winter 21 (A) +1 2.25 hours
Marketing Strategy for the Digital Age --- The digital revolution of the last twenty years has changed the nature of business in a very fundamental sense.
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Winter 22 (A)
Customer Experience Value Creation MKT 650 Winter 21 (A) +1 1.5 hours
Customer Experience Value Creation --- In their acclaimed book, The Future of Competition (2004), Ross School Profs. C. K.
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Winter 22 (A)
Advertising Management MKT 711 Fall 21 (A) 2.25 hours
Advertising Management --- This course covers the management of a firm's advertising effort (with some coverage of related topics like direct marketing, public relations, and sales promotions).
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Seminar in Marketing Management MKT 718 Winter 22 (B) 2.25 hours
Go-to-Market Analytics --- This course introduces students to marketing research and analytics, which provide information as an input to marketing decision-making.
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Independent Study Project MKT 750 Fall 20 +9 1 - 3 hours
Independent Study Project --- Independent study projects, supervised by faculty, are available to graduate business students in good academic standing.
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Fall 21
Spring 20
Spring 21
Spring/Summer 20
Spring/Summer 21
Summer 20
Summer 21
Winter 21
Winter 22
Behavioral Research in Marketing MKT 896 Fall 20 (A) +1 1.5 hours
Behavior Research in Marketing --- This Doctoral-level course covers current research in Marketing that draws on fundamental research from social and cognitive psychology or other relevant source disc
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Fall 21 (A)
Quantitative Research in Marketing MKT 897 Fall 20 (B) +1 1.5 hours
Quantitative Research in Marketing --- This Doctoral-level course covers current research in Marketing that utilizes the tools and techniques of microeconomics, econometrics, multivariate statistics,
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Fall 21 (B)
Special Topics in Marketing (Behavior) MKT 898 Winter 21 (B) +1 1.5 hours
Special Topics in Marketing (Behavior) --- This Doctoral-level course covers special areas of current research in Marketing that draw on fundamental research from social and cognitive psychology or ot
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Winter 22 (B)
Special Topics in Marketing (Quantitative) MKT 899 Winter 21 (A) +1 1.5 hours
Special Topics in Marketing: Quantitative --- This Doctoral-level course covers special areas of current research in Marketing that draw on the tools and techniques of microeconomics, econometrics, mu
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Winter 22 (A)
Special Research for Doctoral Applicants & Candidates MKT 900 Fall 20 +9 1 - 6 hours
Special Research for Doctoral Applicants & Candidates --- Individual Research projects for Doctoral Applicants and Candidates are available. See faculty in your area of interest.


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Fall 21
Spring 20
Spring 21
Spring/Summer 20
Spring/Summer 21
Summer 20
Summer 21
Winter 21
Winter 22

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