Action-Based Learning Projects:
MAP & Consulting Studio
Detroit, MI, USA
Auburn Hills, MI, USA
Jerusalem, Israel
Ann Arbor, MI, USA
Grand Rapids, MI
Lisdoonvarna
Lisdoonvarna
2025
Weekend MBA MAP
Go-To-Market Strategy
Create a US Go-To-Market strategy for a new high-end smoked salmon product. The team will assess the US landscape for similar products, define the segment focus, and build a plan to launch the product. This is the finest smoked salmon and it will be a successful venture.
Faculty Advisors
Ypsilanti, MI, USA
Detroit, Northville, and Lansing
Detroit, Northville, and Lansing
2025
Full-Time MBA MAP
Strategic Roadmapping
The project team will work to develop a comprehensive strategic plan aimed at helping the State of Michigan cultivate a robust entrepreneurial ecosystem around Life Sciences. This initiative will involve assessing the current landscape of entrepreneurship within the state, identifying key stakeholders, and determining the resources needed to support new and existing businesses.
The plan will focus on creating a supportive environment that fosters innovation, collaboration, and growth among entrepreneurs. It will include recommendations for enhancing access to funding, improving mentorship opportunities, and facilitating connections between startups and established companies.
The plan will focus on creating a supportive environment that fosters innovation, collaboration, and growth among entrepreneurs. It will include recommendations for enhancing access to funding, improving mentorship opportunities, and facilitating connections between startups and established companies.
Faculty Advisors
New York, NY
Grand Rapids, MI
New York, NY
New York, NY
2021
Full-Time MBA MAP
Employee Experience Enhancements
Work Force of the Future: Develop a framework across GBAM Ops to aid management in identifying and closing the gap between the skills of their current workforce and the skills required for their desired future business.
Faculty Advisors
Grand Rapids, MI
Lima, Peru
Novi, MI
Tel Aviv Israel