Perform a U.S. market assessment and recommend action steps for how to expand North American business.

Create five-year strategic and market plan that includes a U.S. market entry and penetration strategy. 

Create a business plan for a new product

Identify how PepsiCo can establish a culture which will support an entrepreneurial mindset

Conduct in depth research on customer pain points and needs and suggest a market cultivation initiative that get customers interested in microgrids to invest

Analyze the market situation to understand the prevalence of digital systems and develop a marketing plan.

Develop a market entry strategy to expand the sales opportunity for the SENTRY Tracker product.