The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.

Conduct a feasibility study for the creation of a coffee shop in an existing small concert venue/community center in downtown Ann Arbor.

Create the pro forma, market research, and recommended approach for engaging with advertisers on medical content pages.

Develop strategic priorities to support sustainable membership growth and market leadership.

Explore trends and future energy scenarios and identify new products and services

Create a strategic plan to implement a consumer engagement business model