Research excess production capacity and suggest new, alternate revenue streams. The general manager (a Ross alum) of Taiwan Lung Meng asked the MAP team to research ways to use excess capacity and increase revenue. The team recommended several new products for creating alternative revenue streams. The final report included detailed design information, a market analysis, and financial projections.

Develop a go-to-market strategy

Formulate a five year staged strategic plan to prioritize the highest value needs, plans, and programs to grow the operational capacity