Ranked #4 by U.S. News & World Report, the Michigan Ross BBA Program is one of the best undergraduate business program in the world. Explore what makes our inclusive community of learners so unique.
At Michigan Ross, you gain more than just a first-class business education. Our collaborative, supportive, inclusive community enriches your experience, and sets you up with a lifetime network of friends across the globe.
The work of Michigan Ross faculty influences the world’s largest companies and global economies. Every day we’re creating real-world solutions for the most pressing challenges in our world.
Follow a monthly poll co-created by Financial Times and Michigan Ross for insights on how American voters perceive key financial and economic issues in the lead-up to the 2024 U.S. presidential election.
Build a business case for a client-facing retreat program that will facilitate client engagement and improve brand loyalty, therefore improving client retention.
Adjunct Professor of Stephen M Ross School of Business and Adjunct Professor of Engineering, CoE Associate Dean Entrep Programs, College of Engineering
Determine the complete lifetime value of an RV customer and RV related spend to build out an industry-leading customer loyalty program with the highest perceived value from features and benefits offered.
