Produce a digital banking services business case and implementation strategy for a commercial banking specialty business

Assess the market viability of a new product and determine the go-to-market strategy

Create alternative pricing models for cloud services offerings

Prepare an implementable user acquisition strategy and possible go-to-market strategy on a different platform.

Take a look at two connected businesses, Cass Winery and Vineyard, and do an analysis on the business to determine key initiatives that will help the business to attain its goals. Identifying risks, show best practices in industry, identify key distribution networks – direct to consumer, on line sales, on site sales, off site events.