Action-Based Learning Projects:
MAP & Consulting Studio
Kigali, Rwanda, Kayonza, Rwanda, Nyaruguru, Rwanda
Kigali, Rwanda, Kayonza, Rwanda, Nyaruguru, Rwanda
2014
Full-Time MBA MAP
Conduct an in-country market analysis of coffee consumption and potential coffee retail channels.
Project coordinated in partnership with the William Davidson Institute.
Faculty Advisors
Detroit/metro area, MI, USA
Detroit/metro area, MI, USA
2023
Weekend MBA MAP
Go-To-Market Strategy
DeepHow is an AI-powered learning platform that bridges the skills gap in manufacturing, service, repair, and skilled work through interactive how-to videos. DeepHow would like assistance with a data-driven, go-to-market strategy to maximize existing and new product growth via SEO optimization, tapping into the content creator economy, and leveraging AI & meta-data.