Action-Based Learning Projects:
MAP & Consulting Studio
Hanover, PA, USA
Hanover, PA, USA
2023
Online MBA
Brand Positioning and Communication
The Boulder Canyon brand has the #1 potato chip in the natural channel and has had 14 consecutive periods of double-digit growth in SPINS. Leveraging the equity of made-with-BFY oils (avocado and olive oil), where would you take the brand in the product portfolio, messaging, and positioning to double the business?
Faculty Advisors
Spartanburg, SC; Dominican Republic
Ann Arbor, MI; Denver, CO; Raleigh-Durham, NC; Boston, MA; Louisville, KY
Ann Arbor, MI; Denver, CO; Raleigh-Durham, NC; Boston, MA; Louisville, KY
2015
Full-Time MBA MAP
Formulate a strategic corporate plan for Depression Centers to partner with corporations in addressing depression in the workplace.
Faculty Advisors
Malawi
Auburn Hills, MI;South Bend, IN
Auburn Hills, MI;South Bend, IN
2018
Full-Time MBA MAP
Analyze new growth opportunities in adjacent commercial markets that would leverage AM General's specialized military vehicle core competencies and expand their footprint through strategic acquisitions and/or partnerships.
Faculty Advisors
Multiple
San Diego, CA, USA
Ireland
Chennai, India;Madurai, India
Chennai, India;Madurai, India
2018
Full-Time MBA MAP
Test, validate, and iterate on the Michigan Academy for the Development of Entrepreneurs' business model, tools, and coaching program designed to support entrepreneurs and Small Medium Enterprises in Madurai, India.
Faculty Advisors