Define market entry strategies for two new business segments

The company called on a MAP team to develop a go-to-market strategy for a game console in China, the world’s largest gaming market. The team’s extensive market research included visits to five cities, interviews with various groups of stakeholders, and review of company documents and online sources. Ultimately, they developed a specific recommendation on how to most effectively position the product while building toward future growth.

Analyze three different potential markets and market segments and design a three-year U.S. market entry strategy.

Develop a Social Responsibility Pre-Qualification Tool for new Amazon suppliers.

Evaluate various growth alternatives for the company.