Action-Based Learning Projects:
MAP & Consulting Studio
Pittsburgh, PA, USA
Pittsburgh, PA, USA
2023
Weekend MBA MAP
Go-To-Market Strategy
The Pelosi-Bloom autotransfuser is a compact, portable medical device using previously FDA-approved components to rapidly transfuse a patient’s own blood during acute bleeding events in operating rooms, cardiac procedure units, ambulances and military medical units. It can be used in place of more expensive cell saver units that can be used only in hospital settings. A strategic marketing plan is needed to determine how this device should go to market.
Faculty Advisors
Amsterdam, Netherlands
Grand Rapids, MI, USA
Detroit, MI
Troy, MI and Tel Aviv, Israel
Fairfax, VA
San Juan
San Juan
2023
Weekend MBA MAP
Market Analysis and Assessment
Communication dependent technology is advancing rapidly leaving business decision makers struggling to establish a clear business case for adoption individual technologies and/or combined technologies. Smaller enterprises lack the depth of technical staff to dedicate time to analyzing new technology tools and the result is these companies losing comparative cost efficiency with companies that are able to make these analysis.
Faculty Advisors
Amman, Jordan, Jordan Valley, Jordan, Madaba, Jordan
Amman, Jordan, Jordan Valley, Jordan, Madaba, Jordan
2014
Full-Time MBA MAP
Develop an initiative for technology transfer and capacity building in developing countries using the expertise and capabilities developed in industrialized economies.
Project coordinated in partnership with the William Davidson Institute.
Faculty Advisors