Action-Based Learning Projects:
MAP & Consulting Studio
Wuxi, China
Wuxi, China
2017
Executive MBA MAP
Propose an Impro 3D Printing services and market development strategy. Formulate a five-year services and market entry implementation plan to add competencies, cap ex, prototyping and low volume production capacity, and market & sales development activities in the automotive, aerospace, medical device, and specialty industry sectors.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2025
BBA Capstone
Go-To-Market Strategy
Formulate a marketing and market analysis / benchmarking plan for new families, for staff recruitment and for board. Help to identify our brand promise to prospective, staff, board, and families, and then develop some strategy and materials to reach people most effectively.
Faculty Advisors
Clyde, OH
Clyde, OH
2024
MSCM Consulting Studio
Supply Chain Optimization
Assess current state process flows and loss drivers for Whirlpool's $73M (and growing) fleet of returnable vendor packaging. Explore available market options that leverage emerging (and existing) technologies that match Whirlpool’s use case.
Faculty Advisors
Hanover, PA
Hanover, PA
2022
Online MBA
Brand Positioning and Communication
The Boulder Canyon brand has the #1 potato chip in the natural channel and has had 14 consecutive periods of double-digit growth in SPINS. Leveraging the equity of made-with-BFY oils (avocado and olive oil), where would you take the brand in the product portfolio, messaging, and positioning to double the business?
Faculty Advisors