Action-Based Learning Projects:
MAP & Consulting Studio
Chicago, IL, USA
Chicago, IL, USA
2023
Online MBA
Brand Positioning and Communication
Define an enhanced overall branding and communications strategy for PsiAN.
Our organization has previously targeted healthcare professionals, and we now plan to introduce a new brand and new initiatives targeted to the general public.
Faculty Advisors
Pittsburg, PA
Pittsburg, PA
2024
Full-Time MBA MAP
Go-To-Market Strategy
Examine current business models around historic and new digital solutions of Eaton and its competitors, identify attractive investments, and propose new business models that incorporate software, hardware, and services into a total package for Eaton customers.
Faculty Advisors
Haupauge, NY
Haupauge, NY
2025
BBA Capstone
Market Analysis and Assessment
Develop a business strategy and execution for an influencer marketing and affiliate program for our new direct to consumer brand, Earth's Splendor. This business plan should feature potential NIL (name, image and likeness) deals for prospering collegiate athletes across the country integrating our various wellness vitamins, supplements and sports nutrition products. Start-up - direct to consumer brand - focus on brand awareness and marketing.
Faculty Advisors
Washington D.C.
Washington D.C.
2024
Weekend MBA MAP
Market Analysis and Assessment
Construct a framework to measure qualitative impacts of the U.S. Space Force (USSF) to the national economy. Craft a marketing strategy and communications plan to explain those impacts to the public.
Faculty Advisors