Identify market opportunities to create a strong value proposition for distributed natural gas generation.

Develop a strategic plan for a behavioral health service line that generates significant costs savings and improves quality outcomes for Medicare patients through virtual care and traditional in-person office visits.

Develop a comprehensive branding strategy that incorporates the City of Dearborn's history, diversity, and innovation into a cohesive and appealing brand story.

The student team will analyze existing data and develop forecasting models to predict future hotel demand and pricing.

Evaluate emerging technologies and investment opportunities.

Produce a digital banking services business case and implementation strategy for a commercial banking specialty business

The City of Dearborn is seeking assistance in developing a financial strategy for the City’s rebranding efforts and 5-year marketing campaign. Deliverables from the final project will inform budgetary decisions and the creation of an RFP for the City’s rebrand.

Design a strategic framework to help Consumers Energy identify and prioritize big data analytics opportunities.

Develop a business case for Catalayst Nutraceuticals (a CMO) to pitch a private label brand to a growing retailer (e.g., TJ MAX). Additionally develop a comprehensive view of trends in the nutraceutical market (formats growing, capacity in market, etc.)

Create alternative pricing models for cloud services offerings

Develop a marketing/outreach/engagement strategy around a value proposition for the Detroit, Michigan and Windsor, Ontario joint economic region.

Develop a comprehensive marketing strategy for industrial/warehouse development.

Explore trends and future energy scenarios and identify new products and services

Deliver near-term and long-term marketing plans to a nonprofit organization to market video games that encourage underrepresented communities to vote.