Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI
Ann Arbor, MI
2024
BBA Capstone
Strategic Roadmapping
Analyze the golf course industry, with a specific focus on business models in particular pricing models including golf course renovation and restoration projects and formulate recommendations based on your findings.
Faculty Advisors
Ann Arbor, MI; Denver, CO; Raleigh-Durham, NC; Boston, MA; Louisville, KY
Ann Arbor, MI; Denver, CO; Raleigh-Durham, NC; Boston, MA; Louisville, KY
2015
Full-Time MBA MAP
Formulate a strategic corporate plan for Depression Centers to partner with corporations in addressing depression in the workplace.
Faculty Advisors
Ulaanbaatar, Mongolia
Ulaanbaatar, Mongolia
2014
Full-Time MBA MAP
Conduct a market assessment of Mongolia's SME sector and help set a strategy for job and business development and diversification.
Project coordinated in partnership with the William Davidson Institute.
Faculty Advisors
Hanover, PA
Hanover, PA
2022
Online MBA
Brand Positioning and Communication
The Boulder Canyon brand has the #1 potato chip in the natural channel and has had 14 consecutive periods of double-digit growth in SPINS. Leveraging the equity of made-with-BFY oils (avocado and olive oil), where would you take the brand in the product portfolio, messaging, and positioning to double the business?
Faculty Advisors
Ann Arbor, MI; Allen Park, MI; Plymouth, MI; New York, NY; Pensacola, FL and Ft. Lauderdale, FL
