Conduct market research to better understand the types of programming and events that are most effective at engaging museum visitors between the ages of 18-35.

Formulate a strategic approach for the U.S. Air Force to capitalize on commercial evolutionary, revolutionary, or disruptive smallsat technologies and services.

Conduct market research to inform the strategy for Under Armour's sustainability-related marketing and communications

Research & collaborate on supplemental customer acquisition strategies for Michigan Football.

Evaluate alternative revenue sources and models in order to enhance the revenue mix of a top public university Art & Design program, to reduce reliance on undergraduate tuition revenue.

Research innovation projects in the delivery industry and complete a competitors analysis.

Perform a stakeholder needs analysis and propose a business model to serve those needs through outreach and engagement efforts.

MDining has recently developed and instituted new sustainable procurement purchasing standards and guidelines. With new procurement standards being implemented, there is a need to develop a strategy for implementation and execution, tracking and oversight system that procurement staff can use to measure the effectiveness and impact of these standards (process rollout planning).

Support the UNFI ESG team to conduct market analysis and research to inform a potential Impact Fund which will support innovative solutions to climate change in the food/ag sector. The student team will create a proposal outlining an identified market gap as well as a recommended thesis, investment vehicle type, management scenarios, and expected impact for the fund.

Determine a business case and marketing strategy for how to bring new, innovative products and/or services to market.

Develop strategic plans for response to market downturn/ recession scenarios.

Generate a business case and go-to-market strategy for new wireless innovations

Create a business plan with a sales and marketing strategy for retaining existing industry members, and attracting new members to the Mcity public-private mobility research partnership.

Create a business case for Mcity’s “Depot Autonomy” project, which would provide a cost-effective means for vehicles to operate autonomously once they enter a suitably-equipped warehouse or loading yard (eg- Amazon, FedEx, …).

Evaluate, enhance and compare two key innovations to determine which product to take to market

Define a value-adding CPG strategy for Uber Eats in Latin America, leveraging data and app spaces.