Action-Based Learning Projects:
MAP & Consulting Studio
Auburn Hills, MI
Auburn Hills, MI
2023
Online MBA
Brand Positioning and Communication
Evaluate Stellantis connected services technology, features, packaging, customer journey, and propose a communication strategy for each channel to increase awareness, feature utilization, and customer and dealer engagement.
Faculty Advisors
Astoria, NY
Astoria, NY
2024
Online MBA
Financial Analysis and Planning
Develop a marketing and fundraising plan for a documentary film production company currently producing a film about mental health and Gen Z. We were successful in acquiring funding for a couple of our award-winning films in the past, but our existing strategies are no longer working, so we need a sustainable plan to generate funding for our current and future projects.
Faculty Advisors
Camden, NJ
Camden, NJ
2024
Online MBA
Brand Positioning and Communication
Evaluate the ROI of automotive experiential driving events and determine whether or not they drive owner loyalty and conquest. Identify best practices and recommend a high-level strategy for these events or investigate what alternative event types drive loyalty.
Faculty Advisors