Action-Based Learning Projects:
MAP & Consulting Studio
Detroit, MI
Chicago, IL; San Francisco, CA; Austin, TX
Ypsilanti, MI
Ypsilanti, MI
2022
Online MBA
Brand Positioning and Communication
Conduct a situation analysis of HighScope and other similar educational nonprofits and create a high-level marketing strategy that will position the company as a more recognized brand of excellence in the Early Childhood Education industry.
Faculty Advisors
Dallas, TX
London, UK
Los Angeles, CA;Shanghai, China
Los Angeles, CA;Shanghai, China
2018
Full-Time MBA MAP
Identify key trends shaping the growth of ?isruptor" beauty brands and make recommendations for how HCP can strategically respond to this rapidly growing market opportunity.
Faculty Advisors
Offenbach, Germany
Offenbach, Germany
2015
Global MBA MAP
Market Analysis and Assessment
Hyundai’s European headquarters challenged the team with analyzing warranty policies for competitiveness. The team was tasked with recommending a fiscally responsible warranty and a strategy for implementation, considering the varied markets across Europe. The team analyzed warranties across markets, researched the warranty’s influence on purchasing, and proposed recommendations supported by detailed financial analysis.
Faculty Advisors
London, UK and Dallas, TX
Detroit, MI