Action-Based Learning Projects:
MAP & Consulting Studio
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Jackson, MI, USA
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Jackson, MI, USA
2023
Online MBA
Market Analysis and Assessment
Analyze loyalty programs in the B2B, B2C, and B2B2C market and uncover best practices for starting loyalty program. Develop a business plan that will enable Dawn to create a loyalty program for e-commerce customers on par with the best in the industry.
Faculty Advisors
![Michigan Ross](/sites/default/files/styles/max_325x325/public/images/map_logos/mross-logo.png?itok=dBd1SdZk)
South Africa
![Michigan Ross](/sites/default/files/images/map_logos/mross-logo.png)
South Africa
2023
Weekend MBA MAP
Go-To-Market Strategy
Develop a comprehensive market analysis and market entry strategy for a new product in the renewable energy and fertilizer space in South Africa and possible other specified low- to middle-income countries.
Faculty Advisors
![](/sites/default/files/styles/max_325x325/public/images/map_logos/deep-how.png?itok=d6FRoN9g)
Detroit/metro area, MI, USA
![](/sites/default/files/images/map_logos/deep-how.png)
Detroit/metro area, MI, USA
2023
Weekend MBA MAP
Go-To-Market Strategy
DeepHow is an AI-powered learning platform that bridges the skills gap in manufacturing, service, repair, and skilled work through interactive how-to videos. DeepHow would like assistance with a data-driven, go-to-market strategy to maximize existing and new product growth via SEO optimization, tapping into the content creator economy, and leveraging AI & meta-data.
Phoenix, AZ; Reno and Las Vegas, NV; Nashville, TN; Washington, DC; Austin, TX; Detroit and Troy, MI
Phoenix, AZ; Reno and Las Vegas, NV; Nashville, TN; Washington, DC; Austin, TX; Detroit and Troy, MI
2017
Full-Time MBA MAP
Assess the current performance and competitive landscape and formulate a specific strategic plan to improve successful recruitment and retention of women and minority attorneys.
Faculty Advisors