Develop a US market penetration strategy in MES business field for (HiICS).

Hyundai’s European headquarters challenged the team with analyzing warranty policies for competitiveness. The team was tasked with recommending a fiscally responsible warranty and a strategy for implementation, considering the varied markets across Europe. The team analyzed warranties across markets, researched the warranty’s influence on purchasing, and proposed recommendations supported by detailed financial analysis.

Craft a strategic vision and recommend specific digital tools and solutions to provide a more personalized customer experience.