Action-Based Learning Projects:
MAP & Consulting Studio
Savannah, GA, USA
Savannah, GA, USA
2023
Full-Time MBA MAP
Customer Experience Enhancements
Complete a detailed market analysis and business assessment that results in development of a business case, strategy, and execution framework for the creation of a new worldwide customer loyalty program
Faculty Advisors
St. Paul, MN
Rochester Hills, MI
Rochester Hills, MI
2014
Global MBA MAP
The BASF MAP team conducted a thorough examination of a specific battery market with the goal of making recommendations for product development and market entry strategy. The team investigated markets, customers, and applications over the course of the project. At the project's conclusion, the MAP team provided a clear product plan and market strategy corroborated by market analyses.
Faculty Advisors
Redmond, WA
Troy, MI, USA
Ann Arbor, MI; Philadelphia, PA; San Francisco, CA; Palo Alto, CA and Los Angeles, CA
Chicago, Atlanta, IL, GA, USA
Chicago, Atlanta, IL, GA, USA
2023
Weekend MBA MAP
Operations Enhancements
The project will evaluate leveraging the CRH Microsoft Dynamics platform to integrate our Anesthesia business unit, recruiting and HR functions to drive efficiencies via the MS dynamics tool set (process automation, power BI, etc.). The deliverable will evaluate the scope and resources necessary to deliver a cost benefit analysis to determine whether to proceed
Faculty Advisors
Ann Arbor, MI, USA
Ann Arbor, MI, USA
2023
BBA Capstone
Market Analysis and Assessment
Conduct market research identifying opportunities, competitors, and strategic considerations for FoodFinder expanding into the healthcare referral space. For instance, do so by exploring how best we might replicate our initial proof-of-concept Gwinnett Health Finder (https://gwinnetthealthfinder.org/) across the country for other local/state government clients.
Faculty Advisors
Dearborn, MI
Muncie, IN
