Action-Based Learning Projects:
MAP & Consulting Studio
![](/sites/default/files/styles/max_325x325/public/images/map_logos/crh.png?itok=NHU5DZaL)
Chicago, Atlanta, IL, GA, USA
![](/sites/default/files/images/map_logos/crh.png)
Chicago, Atlanta, IL, GA, USA
2023
Weekend MBA MAP
Operations Enhancements
The project will evaluate leveraging the CRH Microsoft Dynamics platform to integrate our Anesthesia business unit, recruiting and HR functions to drive efficiencies via the MS dynamics tool set (process automation, power BI, etc.). The deliverable will evaluate the scope and resources necessary to deliver a cost benefit analysis to determine whether to proceed
Faculty Advisors
![](/sites/default/files/styles/max_325x325/public/images/map_logos/deep-how.png?itok=d6FRoN9g)
Detroit/metro area, MI, USA
![](/sites/default/files/images/map_logos/deep-how.png)
Detroit/metro area, MI, USA
2023
Weekend MBA MAP
Go-To-Market Strategy
DeepHow is an AI-powered learning platform that bridges the skills gap in manufacturing, service, repair, and skilled work through interactive how-to videos. DeepHow would like assistance with a data-driven, go-to-market strategy to maximize existing and new product growth via SEO optimization, tapping into the content creator economy, and leveraging AI & meta-data.