Provide recommendations to help product marketing managers drive business impact.

PEAK6 is a private investment and technology firm and founding partner of the Michigan Ross FinTech Initiative. Students will provide recommendations to increase operating efficiencies within the investment team's diligence process.

Create a marketing and communication strategy that redefines Atlas' place in the market

Conduct a supply chain capabilities assessment and prepare recommendations for future strategy.

Define position strategy for small SUVs as alternatives to compact cars for Indian consumers.