Action-Based Learning Projects:
MAP & Consulting Studio
The BASF MAP team conducted a thorough examination of a specific battery market with the goal of making recommendations for product development and market entry strategy. The team investigated markets, customers, and applications over the course of the project. At the project's conclusion, the MAP team provided a clear product plan and market strategy corroborated by market analyses.
Develop an initiative for technology transfer and capacity building in developing countries using the expertise and capabilities developed in industrialized economies.
Project coordinated in partnership with the William Davidson Institute.
Investigate the advantages and disadvantages of implementing a smartcard based micro-payment ecosystem.
Project coordinated in partnership with the C.K. Prahalad Initiative.