Action-Based Learning Projects:
MAP & Consulting Studio
Manufacturing - Lean Focus
Evaluate the current process for a mobile medical trailer manufacturer and create a current state value stream map . Identify waste, poor processes, and bottlenecks within the process and recommend opportunities for improvement. Create a future state VSM based on improvements.
Develop a cohesive fundraising and communication strategy for donor cultivation by performing CRM data deep dives, competitive analysis, and research into fundraising strategies. The outcome of this work will help align TGE's mission and values with its current project operations and donor priorities, allowing TGE to scale sustainably.
Assess and improve the operational efficiency of an annual household literacy and numeracy assessment.
Project coordinated in partnership with the William Davidson Institute.
PepsiCo commissioned its MAP team to take the Pepsi brand "beyond the bottle." Students developed a strategic business plan detailing how to best unlock the power of the brand to generate new, alternative revenue streams that drive brand equity and relevant connections with consumers.