Create a business strategy to support product expansion in new user segments and channels.

Determine a B-2-B enterprise customer acquisition and retention strategy for one of Azure's fastest growing services.

Trinion Logistics called on a MAP team to assess its potential to diversify. The team conducted interviews, analyzed industry reports, and researched current businesses to identify strategies and techniques in support of an implementation plan. At the conclusion of the project, Trinion’s key executives, including a Ross alum, traveled to Michigan Ross to review project findings and discuss implementation.

Formulate a channel strategy for serving the U.S. sports/active nutrition market.