Action-Based Learning Projects:
MAP & Consulting Studio
Punta Arena, Chile;Puerto Natales, Chile ;Puerto Montt, Chile
Punta Arena, Chile;Puerto Natales, Chile ;Puerto Montt, Chile
2018
Full-Time MBA MAP
Articulate a clear brand positioning and create a product marketing strategy that showcases Salmon Magallanico's sustainable practices and clearly communicates the environmental, social, and health benefits of this blue revolution brand.
Faculty Advisors
Portland, OR
Chennai India
Chennai India
2023
Full-Time MBA MAP
Go-To-Market Strategy
Research BOTH Digital Vaccines and the category defining life science market opportunity AND protocols and Dvx SCHOOL K-12 Curriculum in India. Validate and test GTM assumptions/strategies based to optimise commercialization.
Faculty Advisors
Grand Rapids, MI, USA
Grand Rapids, MI, USA
2023
BBA Capstone
Brand Positioning and Communication
As a Mission driven company, we would like the U of M Team to develop a recommendation and plan to bring the Company Mission and Guiding Principles “forward” as a critical component of our positioning in the market as a company and a brand in a way that balances it with the need to make Operating Income as a “for-profit” company.
Faculty Advisors
Dearborn, MI
University Park, IL, USA
University Park, IL, USA
2023
Weekend MBA MAP
Operations Enhancements
Manufacturing - Lean Focus
Evaluate the current process for a mobile medical trailer manufacturer and create a current state value stream map . Identify waste, poor processes, and bottlenecks within the process and recommend opportunities for improvement. Create a future state VSM based on improvements.
Bryan, OH
New Delhi India
Brooklyn, NY, USA
Bangalore, India;Channapatna Area, India
Bangalore, India;Channapatna Area, India
2018
Full-Time MBA MAP
Create a future growth strategy for Mission Creative Million's 'DOT Next,' a digital society platform that will create and sustain livelihoods for base of the pyramid informal sector workers in India.
Faculty Advisors