Action-Based Learning Projects:
MAP & Consulting Studio
Dearborn, MI
Dearborn, MI
2018
Full-Time MBA MAP
Provide an assessment of parameters that influence the successful installation of workplace charging stations and propose a framework to translate those parameters into strategic actions and policy that maximize the sales of electric vehicles (EV) in the U.S. and Canada.
Faculty Advisors
White Plains, NY
White Plains, NY
2014
Full-Time MBA MAP
PepsiCo commissioned its MAP team to take the Pepsi brand "beyond the bottle." Students developed a strategic business plan detailing how to best unlock the power of the brand to generate new, alternative revenue streams that drive brand equity and relevant connections with consumers.
Faculty Advisors