Action-Based Learning Projects:
MAP & Consulting Studio

Vietnam

Vietnam
2023
Online MBA
Go-To-Market Strategy
Poornatha has successfully developed two training programs for small and medium sized enterprises (SMEs) in India: asynchronously delivered program that is offered to large numbers, serving thousands of SMEs and a more interactive program offered to 30 people at a time. An entrepreneur in Vietnam is working with Poornatha to extend one or both of these offerings to SMEs in Vietnam.
Faculty Advisors

Chicago, IL, USA

Chicago, IL, USA
2023
Full-Time MBA MAP
Customer Experience Enhancements
Evaluate both the efficacy of a long-standing Customer Loyalty Score to predict resident behaviors and factors driving customer loyalty, and propose improved metrics to drive favorable resident behaviors
Faculty Advisors

Ypsilanti, MI, USA

Ypsilanti, MI, USA
2023
Online MBA
Brand Positioning and Communication
Conduct a situation analysis of HighScope and other similar educational nonprofits and create a high-level marketing strategy that will position the company as a more recognized brand of excellence in the Early Childhood Education industry.
Faculty Advisors

San Juan

San Juan
2023
Weekend MBA MAP
Market Analysis and Assessment
Communication dependent technology is advancing rapidly leaving business decision makers struggling to establish a clear business case for adoption individual technologies and/or combined technologies. Smaller enterprises lack the depth of technical staff to dedicate time to analyzing new technology tools and the result is these companies losing comparative cost efficiency with companies that are able to make these analysis.
Faculty Advisors

Ann Arbor, MI, USA

Ann Arbor, MI, USA
2023
Online MBA
Market Analysis and Assessment
Support the Sanger Leadership Center at Michigan Ross by mapping the competitive landscape for leadership development and updating our strategic plan. Wonderful chance to make a positive impact at Ross and beyond!
Faculty Advisors