Course Name | Number Sort ascending | Term | Credit Hrs |
---|---|---|---|
InterMission - An Action-Learning Expedition | MO 330 | Winter 24 | 3 hours |
InterMissions - An Action-Learning Expedition --- InterMission is a self-leadership course for students adrift in a sea of expectations who are exceptional at fulfilling goals set by others but find t Learn more |
|||
Leading Yourself and Managing Your Personal Relationships | MO 324 | Fall 24 +1 | 3 hours |
Leading Yourself and Managing Your Personal Relationships ---Effective leadership involves mastering two inextricably linked capacities: leading yourself and managing others. Learn more |
More Terms: Winter 24 |
||
Leading a Good Life | MO 320 | Fall 23 +1 | 3 hours |
Leading a Good Life --- Leading a good life is perhaps the most fundamental endeavor of humankind. Learn more |
More Terms: Fall 24 |
||
Positively Leading People and Organizations | MO 302 | Fall 23 +1 | 3 hours |
Positively Leading People and Organizations --- This course prepares you to lead high-performing, successful teams and organizations. Learn more |
More Terms: Fall 24 |
||
Behavioral Theory in Management | MO 300 | Fall 23 +1 | 3 hours |
Behavioral Theory in Management --- This course teaches students basic concepts in the behavioral sciences that can improve their abilities to lead and manage in organizations. Learn more |
More Terms: Fall 24 |
||
Dissertation - Candidacy | MKT 995 | Spring 23 +8 | 4 - 8 hours |
Dissertation - Candidacy --- Dissertation research at the candidacy stage. Learn more |
More Terms: Spring/Summer 23 Summer 23 Fall 23 Spring 24 Spring/Summer 24 Summer 24 Fall 24 Winter 24 |
||
Dissertation - Precandidacy | MKT 990 | Spring 23 +8 | 1 - 8 hours |
Dissertation - Precandidacy --- Dissertation research at the Precandidacy stage. Learn more |
More Terms: Spring/Summer 23 Summer 23 Fall 23 Spring 24 Spring/Summer 24 Summer 24 Fall 24 Winter 24 |
||
Special Research for Doctoral Applicants & Candidates | MKT 900 | Spring 23 +8 | 1 - 6 hours |
Special Research for Doctoral Applicants & Candidates --- Individual Research projects for Doctoral Applicants and Candidates are available. See faculty in your area of interest. Learn more |
More Terms: Spring/Summer 23 Summer 23 Fall 23 Spring 24 Spring/Summer 24 Summer 24 Fall 24 Winter 24 |
||
Special Topics in Marketing (Quantitative) | MKT 899 | Winter 24 (A) | 1.5 hours |
Special Topics in Marketing: Quantitative --- This Doctoral-level course covers special areas of current research in Marketing that draw on the tools and techniques of microeconomics, econometrics, mu Learn more |
|||
Special Topics in Marketing (Behavior) | MKT 898 | Winter 24 (B) | 1.5 hours |
Special Topics in Marketing (Behavior) --- This Doctoral-level course covers special areas of current research in Marketing that draw on fundamental research from social and cognitive psychology or ot Learn more |
|||
Quantitative Research in Marketing | MKT 897 | Fall 23 (B) +1 | 1.5 hours |
Quantitative Research in Marketing --- This Doctoral-level course covers current research in Marketing that utilizes the tools and techniques of microeconomics, econometrics, multivariate statistics, Learn more |
More Terms: Fall 24 (B) |
||
Behavioral Research in Marketing | MKT 896 | Fall 23 (A) +1 | 1.5 hours |
Behavior Research in Marketing --- This Doctoral-level course covers current research in Marketing that draws on fundamental research from social and cognitive psychology or other relevant source disc Learn more |
More Terms: Fall 24 (A) |
||
Independent Study Project | MKT 750 | Spring 23 +8 | 1 - 3 hours |
Independent Study Project --- Independent study projects, supervised by faculty, are available to graduate business students in good academic standing. Learn more |
More Terms: Spring/Summer 23 Summer 23 Fall 23 Spring 24 Spring/Summer 24 Summer 24 Fall 24 Winter 24 |
||
Digital Marketing | MKT 722 | Spring/Summer 23 +1 | 2.25 hours |
Digital Marketing --- "Digital" has become one of the most important issues in business today -- requiring new skills and capabilities from the entire workforce to compete in the market. Learn more |
More Terms: Spring/Summer 24 |
||
Marketing Research and Analytics | MKT 718 | Winter 24 (B) | 2.25 hours |
Marketing Research and Analytics --- The course will introduce students to the entire process of marketing research and analytics and equip students with the knowledge base and tools to gather informa Learn more |
|||
Consumer Behavior | MKT 713 | Spring/Summer 24 | 1.5 hours |
Consumer Behavior --- Professionals across a broad range of careers - spanning marketing, consulting, user experience, medicine, law, and policy - are often confronted with puzzling challenges related Learn more |
|||
Advertising Management | MKT 711 | Winter 24 (B) | 2.25 hours |
Advertising Management --- This course covers the management of a firm's advertising effort (with some coverage of related topics like direct marketing, public relations, and sales promotions). Learn more |
|||
Digital Marketing: Applications and Analytics | MKT 642 | Winter 24 (A) | 2.25 hours |
Marketing Strategy for the Digital Age --- The digital revolution of the last twenty years has changed the nature of business in a very fundamental sense. Learn more |
|||
Global Supply Chain Management | MKT 640 | Fall 23 (A) +2 | 2.25 hours |
Global Supply Chain Management --- Supply chain is the central nervous system of the global economy. Supply chain consists of all activities involved in fulfilling a customer request. Learn more |
More Terms: Fall 24 (A) Winter 24 (A) |
||
Marketing Engineering and Analytics | MKT 630 | Winter 24 (B) | 2.25 hours |
Marketing Engineering and Analytics --- This course focuses on a systematic, analytical approach to marketing, one that will enable you to: identify appropriate options and actions; calibrate costs an Learn more |
|||
Customer Analytics | MKT 626 | Fall 24 (A) | 2.25 hours |
Customer Analytics --- This course focuses on a quantitative approach to understanding customers and predicting their behavior. Learn more |
|||
New Product and Innovation Management | MKT 625 | Fall 23 (B) +1 | 2.25 hours |
New Product and Innovation Management --- Innovation and development of new products and services are essential for the success of any organization. Learn more |
More Terms: Fall 24 (B) |
||
Marketing Research Design and Analysis | MKT 618 | Fall 23 (B) +1 | 2.25 hours |
Marketing Research and Analytics: Linking Data to Business Decisions --- The course will introduce students to the entire process of marketing research and analytics and equip students with the knowl Learn more |
More Terms: Fall 24 (B) |
||
Consumer Behavior | MKT 613 | Winter 24 (A) | 1.5 hours |
Consumer Behavior --- Virtually all decisions involved in developing an effective marketing mix for a product or service rely on in-depth knowledge of the consumers who comprise the target market. Learn more |
|||
Retail Strategy | MKT 612 | Fall 24 (A) | 2.25 hours |
Retail Strategy --- This course entails getting your product to the right consumers, is a fundamental aspect of any business. Learn more |