Define an enhanced overall branding and communications strategy for PsiAN.

Our organization has previously targeted healthcare professionals, and we now plan to introduce a new brand and new initiatives targeted to the general public.

Develop a strategy and framework to identify and prioritize opportunity areas for inorganic growth.

Identify how PepsiCo can establish a culture which will support an entrepreneurial mindset

Produce a financial plan that targets investment from corporations and individual donors by raising brand awareness and marketing programmatic successes.

Communication dependent technology is advancing rapidly leaving business decision makers struggling to establish a clear business case for adoption individual technologies and/or combined technologies. Smaller enterprises lack the depth of technical staff to dedicate time to analyzing new technology tools and the result is these companies losing comparative cost efficiency with companies that are able to make these analysis.

PEAK6 is a private investment and technology firm and founding partner of the Michigan Ross FinTech Initiative. Students will provide recommendations to increase operating efficiencies within the investment team's diligence process.