Action-Based Learning Projects:
MAP & Consulting Studio
Jackson, MI
Ann Arbor, MI, USA
Ann Arbor, MI, USA
2023
BBA Capstone
Strategic Roadmapping
Ann Arbor, like all rapidly growing communities, needs a strategic plan for equitable housing, creative placemaking, and mixed-use, sustainable, net-zero development. Assist our nonprofit, Equitable Ann Arbor Land Trust, to develop a strategic plan to grow Ann Arbor's housing in concert with the University's growth, consistent with EA2 Aspirations.
Faculty Advisors
Chennai, India
New Delhi, India; Uttar Pradesh state, India; Raebareli, India; Lucknow, India; Amethi, India
New Delhi, India; Uttar Pradesh state, India; Raebareli, India; Lucknow, India; Amethi, India
2015
Full-Time MBA MAP
Create strategies for the total financial inclusion of women affiliated with self-help groups (village-based financial committees).
Faculty Advisors
New York, NY
New York, NY
2016
Full-Time MBA MAP
CapitalOne needed a brand-new digital commercial bank strategy for a specific client segment. The company called on a MAP team to study industry dynamics and the competitive landscape. The team conducted original research and prepared a thorough report on the main players, customer needs, and pain points, giving CapitalOne the information it required to chart its course.
Detroit, MI, USA
Ann Arbor, MI
Ann Arbor, MI
2025
Full-Time MBA MAP
Brand Positioning and Communication
Develop a strategic marketing plan and branding strategy that will increase sales and position Northern Classics as the premium brand for children's outerwear. Analyze opportunities to grow through wholesale, expanded product lines, and social media campaigns.
Faculty Advisors
Rio de Janeiro
Ann Arbor, MI
Toronto, Canada
Plymouth, MI and Hamilton, Ontario, Canada
Chicago, IL, USA
Chicago, IL, USA
2023
Full-Time MBA MAP
Customer Experience Enhancements
Evaluate both the efficacy of a long-standing Customer Loyalty Score to predict resident behaviors and factors driving customer loyalty, and propose improved metrics to drive favorable resident behaviors
Faculty Advisors
Louisville, KY, USA
Istanbul, Turkey
