Action-Based Learning Projects:
MAP & Consulting Studio
Washington DC
Washington DC
2024
Full-Time MBA MAP
Customer Experience Enhancements
Advise AOF on best-in-class campaign strategies. Recommendations will focus on campaigning and engagement sustained by financial service companies, but also include 'wow' experiences created by other industries.
Faculty Advisors
Detroit, MI
Detroit, MI
2025
Full-Time MBA MAP
Go-To-Market Strategy
Typically, cardiac implantable electronic devices (pacemakers, implantable cardioverter-defibrillators, implantable loop recorders, and cardiac resynchronization therapy devices) are implanted in hospitals, surgery centers, or office-based electrophysiology labs. Often, a company representative from the device manufacturer attends the implant procedure in-person to provide technical support and expertise, assist the medical team with device programming and troubleshooting, and ensure the device is properly configured for the patient's needs while adhering to clinical and safety standards.
The project aims to evaluate the operational considerations and develop a go-to-market plan for alternative service models to support implant procedures. In these models, the company representative may not attend the implant procedure in person, yet the experience must remain equivalent to or better than the traditional in-person model.
The project aims to evaluate the operational considerations and develop a go-to-market plan for alternative service models to support implant procedures. In these models, the company representative may not attend the implant procedure in person, yet the experience must remain equivalent to or better than the traditional in-person model.
Faculty Advisors
Manila and Quezon City, Phillipines
Manila and Quezon City, Phillipines
2023
Online MBA
Market Analysis and Assessment
Identify two technologies for possible commercialization, provide market analysis for those technologies, create a roadmap for implementation, and document the process so that T.I.P. can use it with other technologies in the future.
Faculty Advisors